Karisma is an adorable boutique located in downtown Noblesville. Christen and I had both visited the store and were really impressed. However, their logo and signage just weren’t living up to the quality of their shop. So we began working with the owner Kari Kirk on a new design.
This is the original logo.
I took some photos inside the boutique for inspiration.
Karisma has a shabby chic side and a bit more edgy side. I chose to render a pale pink rose using sleek polygons. Kari felt strongly that she wanted to use all lowercase letters, so I decided on a typeface with a very slight serif. I think that the final logo communicates both femininity and strength. Kari was very happy with the results. She was great to work with.
Karisma recently moved next door from their old location, so we repurposed the old tenants sign and hand painted the new logo on it. The letters came from Logan Street signs.
Next time you are in downtown Noblesville, be sure to stop in and check out Karisma!