How The Rugged Barber Turned Walk-Ins into Repeat Clients with a Lead-Driven Website
- Christen Quakenbush
- Jul 23
- 1 min read
When The Rugged Barber came to us, they had a loyal local following—but no real way to engage new clients online or keep them coming back. Their digital presence didn’t match the premium in-person experience they offered. That’s where WebLead Genius came in.
From Haircuts to Loyalty: Building a Digital Experience That Works
We partnered with The Rugged Barber to create a custom website that does more than just show off their services. It actively grows their customer base.
The new site features a modern design, clear CTAs, and an automated loyalty program. Customers can now scan a QR code in-store, join the loyalty program, and receive follow-up messages that keep them engaged.
Our goal was to give them a site that reflected their brand and made their day-to-day smoother. We built a simple backend that lets them manage their own promotions and customer data—without needing a tech team.
The Results:
Within the first few months, over 100 clients had joined the loyalty program. They’re now seeing 2–3 new signups daily and saving hours thanks to built-in automation.
What Made It Work:
Bold, masculine design that resonates with their audience
Custom CRM integration to track leads and loyalty
Mobile-optimized booking and contact flow
QR-code driven signup tool to convert foot traffic into long-term clients
The Rugged Barber isn’t just booking appointments—they’re building a community. And now, their website works just as hard as they do.
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