Innovacon Brand Identity & Logo Design
Developed a bold, modern logo and brand identity for Innovacon, a steel manufacturing company positioning itself as a leader in precision, strength, and innovation.
Innovacon, a steel manufacturing company focused on precision fabrication and large-scale infrastructure projects, needed a distinct and memorable brand identity to reflect their next phase of growth. We created a sleek, geometric logo that evokes strength, durability, and forward motion—core attributes of the Innovacon brand. The visual system was extended to include fonts, color palette, and applications across signage, apparel, and digital.
Key Insights
Challenge
As a new entrant in a legacy-driven industry, Innovacon needed to stand out while still conveying credibility, experience, and industrial strength.
Result
The new visual identity positioned Innovacon as a credible and modern player in the steel manufacturing industry, supporting early engagement with partners and potential clients.
Early Wins
The refreshed identity received immediate praise from partners and industry peers. Innovacon’s leadership credited the brand with helping secure initial contracts and differentiate the business during early outreach.
Client Testimonial
We couldn't have asked for a better company to consult with on our new website design. Their knowledge and understanding of what sets a brand apart were outstanding. They took the time to truly understand our company and our target audience, and it showed in the final product. The result was spot-on and exceeded our expectations.
Joshua Carey, Regional Manager Midwest, Real Time Detention